The competition between Malaysia’s mobile player has become to so intensify. Mobile operators have repackaged and unveiled new packages to attract more customers. With the implementation of mobile number portability (MNP), this is definitely is NOT a surprise move.
This much-anticipated move could shake up the whole mobile industry, shrinking customers’ monthly bills and add pressure to the profit margins of the mobile operators. With the increased competitive, CONSUMER is the biggest WINNER!
Current prepaid services in Malaysia offer a validity period of 10 to 60 days. After that validity period, customers have to top up their accounts to make calls, even if they still have balance money in the account. This is definitely a GOOD news for those who seldom use their hand phones or just use to received call or SMS.

Maxis Communications Bhd, which has been leading the very competitive industry with over 41% market share has also repackaged its prepaid service and introduced Hotlink 365 facility for prepaid Hotlink last month. For just RM33 subscription, deducted from the unspent balance on their card, Hotlink users can extend the validity of that balance by one year. To take advantage of the Hotlink 365 facility, the user needs a valid account with a balance of at least RM33. The remaining balance will then be valid for the next 365 days, provided he or she tops up the account by at least RM30 in the next six months.

DiGi Prepaid subscribers now can reload RM100 on your DiGi Prepaid and stay active for 1 year (equivalent to 365 days’ validity). The Good news is there will No subscription fee required and no further top up is required to enjoy 1 year validity after reload RM100.
Look like Maxis need to improve the Hotlink 365 facility in order to win more customer.
The Hotlink 365 facility is on going promotion and the Digi promotion is valid from 23rd July to 31st August 2008. Celcom Bhd, Happy Prepaid and U Mobile Sdn Bhd has not announce any plan on yearly reload promotion up to now.
By extending the validity of the prepaid balance to one year, customers can also avoid having to reload their accounts frequently or having to locate a shop selling top-up cards at inconvenient places and times, such as at night or on public holidays

On a different development, Maxis is said to be bidding the first right from Apple Inc to bring the iPhone into the local market. I am Looking forward more interesting news from Malaysia’s mobile player very soon.